MEDIA & Marketing advisory Services

We guide your media strategy to ensure it aligns with your business objectives and brand ambitions. We audit market strategies, advise on the best partners and work with in-house teams and agency stakeholders to maximise media and marketing efficiency and effectiveness. Our consulting helps unlock more effective communication, smarter investment, and long-term growth.

Even as consultants and advisors, it is important to maintain hands-on experience in the mechanics of planning and buying, knowing what true value looks like in this evolving digital marketplace. We develop strategic media plans and negotiate the right media placements to reach your audience efficiently. Our data-driven, agnostic approach to media ensures your budget delivers maximum impact across the most relevant channels.

We craft tailored launch strategies that position your brand for success in new markets. From identifying growth markets and potential customers, from insight to execution, we help you define your offer, target the right audiences, and achieve measurable traction.

We support global brands entering China, and international companies with operations in China, that are struggling to make sense of the unique and rapidly changing business and consumer landscape. Our highly experienced local teams provide strategic advice, local insights, and executional guidance. Our service ensures your market entry and continuing success in China is culturally informed, locally competitive, and commercially sustainable.

我们支持进入中国的全球品牌以及在中国运营的国际公司，帮助他们更好地理解独特且快速变化的商业和消费者格局。我们经验丰富的本地团队提供战略建议、本地洞察和执行指导。我们的服务确保您在中国市场进入并持续取得成功，并兼顾文化差异、具备本地竞争力和商业可持续性。

We help Chinese brands expand internationally by identifying growth markets, consumer segments, and local partnership opportunities. Our experience bridges cultures to turn ambition into successful global presence.

我们通过识别增长市场、细分消费者群体和本地合作机会，帮助中国品牌拓展国际市场。我们丰富的经验能够跨越文化鸿沟，将雄心壮志转化为成功的全球影响力。

We advise on adtech solutions that improve transparency, efficiency, and performance across your media supply chain. From DSP selection to data strategy, we help future-proof your marketing technology stack.

We support brands in building in-house media capabilities through strategic planning, process design, and team development. Our goal is to help you gain control, build internal expertise, and improve cost-efficiency.

ou may have an incredible product, service or technology, but the chances are that your window of opportunity for making it a success is short and limited. Competition in every sector in Asia is fierce. The speed and agility of product development and going to market cannot be underestimated.

We can work with you to establish a market opportunity segmentation, based on your specific business circumstance, with rapid test and learn to identify the most lucrative markets and segments to drive scaled growth. 

This will maximise your short term return and inform and shape your continued growth and expansion. 

We do this by analysing your full funnel marketing strategy, ensuring it is aligned to your business objectives and company operations. From here we will provide recommendations across the funnel based on your specific environment and circumstances:

1. Building brand awareness: Increasing visibility of your business among your target audience through effective content, placement and messaging By creating compelling content and messaging.
2. Engaging with customers: Ensuring the right amount of presence in the right channels to meet your objectives; such as social media, direct marketing, and online communities that provide opportunities for feedback and dialogue to inform your strategy.
3. Generating leads and sales: Assigning the role and importance of performance marketing to your mix, based on short and long term business objectives. 
4. Building trust and credibility: Establishing the channels and platforms that will help showcase your expertise, values, and distinctiveness to your defined target audience(s). 
5. Differentiating yourself from competitors: Finding the space for you to play in and own, which will help you stand out from the crowd. 

Our greatest successes in Asia have invariably come as a result of nurturing strong organic culture that drives talent recruitment and retention. Competition for talent is fierce, and without a strong culture or proposition you will not be able to attract or keep existing and emerging talent. 

We can help you develop your culture through effective alignment of structure, process and communication, which empowers and inspires every individual in your organisation. Our extensive network in the region can also help in recruiting the talent you need to grow. 

Our understanding of the region can help you make the right decisions before you invest. We will align your business objectives to macro and micro economic trends, digital readiness, consumer behaviour and category maturity to ensure you do not waste money. You may only only get one chance at creating a successful brand or product, so let us help you succeed.